Sponsored posts on forex and trading sites

A sponsored post is an article a publication runs because a brand paid for it, labelled as such. On our network you can buy three kinds:

• A full article we write, 800–1,200 words in the title's voice: a market explainer, a platform review with real pros and cons, or a regulatory update with your brand in context.
• Your article, edited by us to the title's house style and its compliance standards.
• A sponsored mention added to a relevant article that is already published and indexed.

Every placement carries a sponsored label, and links to your site use rel="sponsored". Trading publications that sell unlabelled "permanent dofollow" links are selling something Google treats as link spam and UK rules treat as a hidden ad.

Finance placements typically cost 30–50% more than the general average because fewer publishers accept them and buyers expect compliance work. On our network that work is included: the gray-niche rate is all-in, and ordering three or more titles together takes 5–20% off.

• FCA-authorised brokers can communicate their own promotions. Give us your firm reference number (FRN) once and we verify it on the FCA Register.
• Affiliates and introducing brokers can't communicate a promotion on their own. An authorised firm has to approve it, and since 7 February 2024 a firm approving promotions for unauthorised people needs the FCA's specific approver permission (the "s.21 gateway").
• Copy-trading platforms: the FCA treats copy trading without manual client input as portfolio management, so the platform needs that permission.
• Prop firms: funded-trader challenges aren't authorised as such, but content that promotes investing or CFD trading can still be a financial promotion. Without FCA approval we run prop-firm posts for non-UK markets only.

Without an FCA authorisation or an approved promotion, you can still order trading placements aimed at markets outside the UK, subject to their rules.

For UK retail audiences, the FCA's rules turn into a short checklist our editors apply to every draft:

1. The CFD risk warning. Promotions of CFDs, spread bets or rolling spot FX carry the prescribed warning with the provider's own percentage of retail accounts that lose money, recalculated every quarter. Short formats may use the abbreviated version with a link to the full one.
2. Fair, clear and not misleading. Benefits never outweigh risks. No "guaranteed profit", "risk-free" or "easy income".
3. Past performance is not a guide, and the value of investments can fall. Projections must show their basis.
4. No appeal to inexperience. The ASA has ruled against trading ads that played up benefits to young audiences even with a risk warning present.
5. Labelled as sponsored, with rel="sponsored" links.

ESMA's 2018 measures, now applied by national regulators, cap retail CFD leverage between 30:1 and 2:1, require margin close-out at 50% and negative-balance protection, and impose a standard risk warning. Some member states restrict CFD advertising further, so we check the target country before publishing.

• Organic traffic from the countries you want, with the source and date of the figure.
• Pages are indexed: search site: the domain.
• The last ten articles aren't all sponsored, and the site doesn't already carry clone or unauthorised brokers.
• A visible sponsored label and rel="sponsored" on paid links.
• A named desk or bylines, and a published editorial policy.

On our marketplace every title shows its grade, the reasons for it, and each metric's source and date before you buy.